What does the future hold for classical music on the radio? And in an era of iPods, XM and Web streaming, how much does radio still matter? We aim to find out.
Best of luck to Mike and Marty!
What does the future hold for classical music on the radio? And in an era of iPods, XM and Web streaming, how much does radio still matter? We aim to find out.
Pandora today announced the addition of classical music to its personalized radio service. Pandora has spent several years expanding the Music Genome into the classical realm. The collection now includes tens of thousands of recordings by more than 500 composers spanning the major historical periods of classical music: Baroque, Classical, Romantic, Modern and Contemporary.
Classical music fans have been woefully under-served when it comes to mainstream radio. With this launch, Pandora hopes to contribute to the growing resurgence of classical music by providing a powerful new way to enjoy and explore this rich repertoire. The service offers an extensive collection of music that can be tailored to an individual’s personal taste, regardless of one’s knowledge of classical music.
“We think classical music enthusiasts will be delighted by the ability to explore any and all parts of the classical music universe in ways that have never before been possible”, said Tim Westergren, Founder of Pandora. “At the same time, we hope to make classical music more accessible and relevant to everyone.”
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