New Music Strategies' Mission To Demystify Music And Technology

Via a post on Freelance Switch, I stumbled upon New Music Strategies, a blog that I think should be recommended reading for everyone in the musical field. Written by Andrew Dubber, NMS discusses the changing the landscape on which the music industry stands, or tries to stand. From Andrew's manifesto:

01. The music industry has not changed. It is changing.
One of the biggest mistakes music businesses make when trying to adapt to the online environment is to acknowledge the changes that have happened online and then set about adapting to accommodate those changes. In fact, those changes are still underway, and it is a process of navigation, not a process of conversion from an old model to a new one. By the time you have adapted you will be obsolete again. Develop a strategy for keeping up.

Among NMS's resources are a list of articles, a music industry newswire, and the free downloadable ebook 20 Things You Must Know About Music Online.