You'll find lots of names that amounted to nothing. Then, there are others who really took off. Still others are singers who don't have the kind of sound I'm after but have good careers.
One benchmark that he uses in hiring:
Company directors are looking for a sound they like or that works for them in a particular group of singers, when the blend is very important.
What do you consider important traits in the singer's art that are important at the professional level, musical or otherwise? Feel free to leave comments below.