Here's an amazing use of contemporary opera as an advertising application--this week London's Ikea Wembley is hosting several performances of Flatpack, a site-specific opera composed by Tom Lane and produced by Mammoth Music Theatre. About the opera:
The Opera explores issues encountered in everyday modern life and how our consumer decisions and domestic interaction with others are indicators of more profound life choices and personalities. Practically, this focuses on a selection of scenes taken from the lives of a cast of characters, which relate to furniture, living and lifestyle....precisely the types of issues I contemplate when strolling through my friendly neighborhood Ikea location en route to chowing down on some meatballs with lingonberry compote. The remaining shows are scheduled for June 9 and 10 at 7:30 in Ikea Wembley. Admission is free.
(Via Sound Mind)