Stencil brand pianos (sometimes called store brands) are common in the US. These are like the house brands at a grocery store. A piano store (usually a nation-wide or at least a regional piano company) buys these from a factory and puts a name on it. Therefore, many "different brands" of pianos - - at varying price points - - are actually from the same factory. And could, in fact, be the same model except for the brand name!
(Via Josh Nemith)